What targeting is available? “Relevant, targeted ads are important to everyone,” said Temkin, “but we don’t want user data to leave the device.”īrave picks up search and browsing data and uses machine learning models to build up profiles of users’ interests. Similarly, publishers can use tokens to reward users for engaging with promoted content or charge for premium content. Users can also choose to donate their revenue share to specific publishers they wish to support. Users that opt-in to Brave Rewards receive 70 percent of the ad revenue share “as a reward for their attention.” By default, those tokens are distributed to publishers in proportion to the amount of time users spent on their sites.
The Brave browser can monitor users’ browsing and attention behavior anonymously – the data lives locally only and isn’t passed back to Brave, publishers, advertisers or any middle-men. When users view ads, they accumulate Brave’s Basic Attention Token (BAT), a blockchain-based system. What’s the ad model and revenue structure? Brave Ads are served only to users that opt-in to the Brave Rewards program and agree to see ads. When users click through on one of the ads, they’re taken to a full landing page – typically an existing asset. What do the ads look like? The ads are served by the browser and appear as notification pop-ups. “We don’t want to make it impossible to market, advertise or monetize content.” The current digital ad economy, said Temkin, delivers heavy, slow-loading pages bogged down by ads and tracking scripts. “We want to reset content monetization,” said David Temkin, Brave’s chief product officer, in an interview Tuesday. – and will be rolling out to its iOS and Android apps and other markets in the coming months. Now, Brave wants to reframe the relationship between digital publishers, advertisers and users with an ad platform of its own.īrave Ads launched in the desktop browser for macOS, Windows and Linux Wednesday in four countries – U.S., Canada, France, Germany and the U.K. Brave Ads display as browser notifications.īrave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers that block most standard display ads.
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